Heading One: Mostly SEO stuff and keywords here

Heading two: the stuff your clients most want to hear + page titles 

Heading Three: section interest, section titles, transitions down to paragraph text

Heading four: visual interest from paragraph text, maybe very minor titles or phrases

Paragraph One text can be used anywhere Heading Four is used if you want to match the Paragraph Two font. Visual interest from paragraph text, maybe very minor titles or phrases.

Your paragraph two: where you say the bulk of what you need to say. We want to make sure the reader’s attention is captured and recaptured periodically, so make these paragraph two sections impactful, but not heavy or blocky. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.